Brand, Personas, and Verticals are the minimum context the OS needs to produce useful, specific content. Without all three, output will be generic. Order does not technically matter but this sequence makes the most sense.
The anchor record for everything else. Defines who the business is, who it serves, what voice to use, what words to never use, and how AI should write for this brand. Style guides and content examples live here too.
The audience profiles passed to the AI when generating content. A persona is a real description of a real reader, their role, their pain points, their goals, and what motivates them to act. One persona per distinct audience segment.
The industry or niche records that give your personas context. A persona tells the AI who the reader is. A vertical tells it what world they operate in. Both travel into every content workflow together.
Contact and context records for the people who appear on your podcast or YouTube channel, and the brands that sponsor your content. When a guest record exists, the AI uses their bio, expertise, and speaking topics when generating episode assets.
A library of saved prompts that can be selected and used across content workflows. Build one prompt per use case. Store the prompt text, a good output example, and the content format it applies to so you can reuse it without rewriting it every time.